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The Facebook Effect
Summary:
Today six years after it was created in a Harvard dorm room over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the
With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. Zuckerberg has consistently focused on growth and not on profit and has remained resolute that Facebook will transform how people communicate. By all evidence it is now succeeding spectacularly on a global level.
A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are
usually done.
The Economic Naturalist, Risk and Googled are all part of Virgin's widely respected and hugely commercial Big Ideas list: The Facebook Effect is set to emulate their success The author has the key cooperation of all the major players and founders and has written the most comprehensive account of Facebook, which is likely to be the definitive book on this global phenomenon Facebook is the 2nd most visited website in the world, after Google. In the UK Facebook usage has increased 65.6% yoy, which means there is a 36.9% penetration rate with over 22 million users. The projection is that there will be 35 million users in the UK this time next year.
Never before have Zuckerberg and his closest colleagues told what really happened as they established this remarkable company
visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale.
With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. Zuckerberg has consistently focused on growth and not on profit and has remained resolute that Facebook will transform how people communicate. By all evidence it is now succeeding spectacularly on a global level.
A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are
usually done.
The Economic Naturalist, Risk and Googled are all part of Virgin's widely respected and hugely commercial Big Ideas list: The Facebook Effect is set to emulate their success The author has the key cooperation of all the major players and founders and has written the most comprehensive account of Facebook, which is likely to be the definitive book on this global phenomenon Facebook is the 2nd most visited website in the world, after Google. In the UK Facebook usage has increased 65.6% yoy, which means there is a 36.9% penetration rate with over 22 million users. The projection is that there will be 35 million users in the UK this time next year.
Never before have Zuckerberg and his closest colleagues told what really happened as they established this remarkable company
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